About Us

 

We didn't start DoubleCuffs to build a brand. We started it because we couldn't stop thinking about clothes.

Not fashion. Not trends. Clothes. The kind that take weeks to make. The kind where someone's hands are involved at every single step. The kind you put on and immediately feel different in.

That obsession led us here — to sherwanis stitched by master karigars in Lahore, to fabrics chosen by touch, to embroidery patterns that take longer to complete than most people spend planning an entire outfit.